WATCH - ALPHA is an official distributor of Alpha products in Europe. The online shop is owned by a company TG trade, which has an experience in e-commerce and a trust of their customers. We are working closely with a manufacturer of Alpha watches and if you can’t find your watch or a part for it in our store, please contact us and we will get it for you directly from a manufacturer if this is available. Our passion is to bring products you love closer to you, which makes your shopping much faster and easier. Our main target is happy customers. You can shop with us with confidence!